Campaign and Data Integration Issues

Campaign data in CI-J. Pipeline data in Sales. Web data in GA4. No single source of truth across the funnel.

Marketing hands off leads. Sales works them. No closed-loop reporting connects campaign spend to closed revenue.

Custom BI development is expensive and slow. Off-the-shelf tools don't understand the D365 data model.

You know spend by campaign. You don't know revenue influenced. Budget decisions stay gut-feel.

GA4 shows traffic. D365 shows leads. The link between a web session and a won opportunity stays unmapped.

Analysts extract, paste, and format. Leadership waits. By the time the report is ready, the window has passed.

Track performance across every Customer Insights Journey. Leads generated, journey completion rates, and time-to-convert by campaign.

Understand your lead quality, source mix, velocity through the funnel, and conversion rates at every stage.

Our flagship page. Close the loop between marketing qualification and sales conversion with D365 Sales integration.

Map campaign spend to pipeline and closed revenue. First-touch and multi-touch attribution in one view.

GA4 integrated. Sessions, conversions, and content performance alongside your CRM funnel data.

One-page leadership summary. KPIs that matter, trends that inform, and alerts that flag attention items.

Journey behaviour, form submissions, and engagement scoring trigger MQL status in Dataverse.

D365 Sales reflects the conversion. AMA captures the timestamp, owner, and originating campaign.

Won opportunities are traced back to the campaign that generated the original lead.

Conversion rates, pipeline velocity, and revenue attribution all in one dashboard view.